Welcome to the iVitamin Journal

In a wellness space crowded with unverified claims and marketing hype, iVitamin offers a different perspective: nutritional education filtered through a clinical lens.

All articles are written and editorially reviewed by Sohaib Ahmed, a UK-registered Clinical Pharmacist and Independent Prescriber, bringing NHS experience in medicines optimisation, long-term condition management, and patient safety to the content.

How iVitamin Is Different?
Most health websites focus on generic supplement benefits. iVitamin draws on clinical experience and publicly available evidence to provide practical, evidence-based explanations, helping readers understand the science behind supplementation.

Key focus areas include:

Bioavailability: Reviewing the differences between common supplement forms (e.g., magnesium bisglycinate vs. oxide) based on published absorption data and research, not price or marketing claims.
Interaction Insights: Explaining how medications commonly used in the population, such as acid suppressants or blood pressure medicines are known in research to affect nutrient absorption or metabolism.
Physiological Context: Highlighting general safety considerations often overlooked by the industry, such as kidney function (eGFR) and liver health.

Educational Purpose: The goal is to help readers look past marketing labels, understand the science, and have informed discussions with their healthcare providers. This content is strictly educational and does not constitute personalised medical advice or a treatment plan.