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Welcome to the iVitamin Journal

In a wellness space crowded with unverified claims and marketing hype, iVitamin offers a different perspective: nutritional education filtered through a clinical lens.

All articles are written and editorially reviewed by Sohaib Ahmed, a UK-registered Clinical Pharmacist and Independent Prescriber, bringing NHS experience in medicines optimisation, long-term condition management, and patient safety to the content.

How iVitamin Is Different?
Most health websites focus on generic supplement benefits. iVitamin draws on clinical experience and publicly available evidence to provide practical, evidence-based explanations, helping readers understand the science behind supplementation.

Key focus areas include:

Bioavailability: Reviewing the differences between common supplement forms (e.g., magnesium bisglycinate vs. oxide) based on published absorption data and research, not price or marketing claims.
Interaction Insights: Explaining how medications commonly used in the population, such as acid suppressants or blood pressure medicines are known in research to affect nutrient absorption or metabolism.
Physiological Context: Highlighting general safety considerations often overlooked by the industry, such as kidney function (eGFR) and liver health.

Educational Purpose: The goal is to help readers look past marketing labels, understand the science, and have informed discussions with their healthcare providers. This content is strictly educational and does not constitute personalised medical advice or a treatment plan.

will cranberry juice help a bladder infection
Wellness

Cranberry Supplements and Urinary Health: A Clinical Pharmacist’s Review

The Quick Verdict For Prevention: Potentially. Evidence suggests that cranberry products may help reduce the risk of infections returning for certain people, though they…

Post by Sohaib Ahmed August 24, 2025
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iVitamin

New wellness begins here. iVitamin draws on clinical experience and publicly available evidence to provide practical, evidence-based explanations, helping readers understand the science behind supplementation. This content is strictly educational and does not constitute personalised medical advice or a treatment plan.

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Medical Disclaimer: Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle. If you are pregnant, breastfeeding, have any medical condition(s), or are taking prescription medication, please consult your General Practitioner or pharmacist before use. Never disregard professional medical advice or delay in seeking it because of something you have read on this website.

This website is editorially reviewed and clinically informed by Sohaib Ahmed (MPharm), a GPhC-registered Clinical Pharmacist and Independent Prescriber.

All content on iVitamin is provided for educational and informational purposes only and is not intended to offer personalised medical advice, diagnosis, treatment, or prescribing. iVitamin does not provide clinical services or medical consultations.

© 2026 iVitamin. iVitamin is a trading name of Vitaness Ltd (Registered in England & Wales #16716541). Registered Office: 34-35 Hatton Garden, Suite 6580, Unit 3a, London, EC1N 8DX

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